Link What Belongs Together
Effective writing is not a collection of isolated sentences. It is a sequence of connected ideas...
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Author: William
Short Sentences Need All Their Parts
Short sentences look clean. They read fast. But cut the wrong word and the whole thing collapses....
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Make Every Sentence Do Something
Every sentence earns its place. It either explains something, instructs someone, or connects one...
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Just Because You Can Verb It Doesn’t Mean You Should
Technical teams move quickly, and their language tends to speed up with them. New verbs appear...
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When Text Gets Complex, Go Vertical
Complex text asks readers to hold too much in their heads at once. When you stack ideas...
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